Updated November 3, 2022     
Welcome to!
POWER GUIDANCE respects customers’ privacy. All personal information you left on our website is maintained in accordance with our privacy policy. POWER GUIDANCE (collectively, we, and us) may collect, disclose, reserve, and delete information that we obtain through the website. We value the trust that you place in us by providing us with your personal data and we are committed to taking all reasonable precautions to protect your personal data from misuse and keeping it secure by complying with all applicable data protection laws and regulations in Hong Kong, as amended from time to time. We regularly review this Privacy Policy and may revise it from time to time.

1. Types of Data Processed

Among the types of Personal Data that this Website collects, by itself or through third parties, there are Cookies; Usage Data; email address; your name; gender; date of birth; phone number; address; username; country; device information; shopping history; various types of Data; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); language; your payment and credit card information and other personal data you voluntarily provide to us; and IP address, real-time geographic location data, browser settings, browsing records and another internet log on the information of your computer or mobile device.
Personal Data may be freely provided by the User, or, in the case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published, or shared through this Website and confirm that they have the third party's consent to provide the Data to the Owner.

2. Disclosure to Third Parties

POWER GUIDANCE Services may contain links to other websites or services. The fact that we link to a website or service is not an endorsement, authorization, or representation that we are affiliated with that third party. We do not exercise control over any third-party websites or services. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit and the services that you use.

We will share your personal information with the following categories of third parties:

  •   Our Service Providers. We may employ third-party companies and individuals to administer and provide POWER GUIDANCE Services on our behalf, (including, without limitation, bill and credit card payment processing, maintenance, administration, support, hosting, marketing (including email marketing), and database management services). These third parties may have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • Compliance with Laws and Law Enforcement; Protection of Rights and Safety. POWER GUIDANCE cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will use, and disclose any information about you to the government or law enforcement officials, or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal processes (including but not limited to court orders), to protect the property and rights of POWER GUIDANCEor a third party, to enforce our legal agreements (including the Terms of Service, Terms of Use, Terms of Sale, End User License Agreement, and this Privacy Policy), to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be or to pose a risk of being, illegal, unethical, inappropriate or legally actionable.
  • Business Transfers, Affiliates, and Joint Ventures. POWER GUIDANCE may sell, transfer or otherwise share some or all of its assets, including your personal information, in connection with a merger, acquisition, reorganization, or sale of assets or in the event of bankruptcy. We may share your personal information with our parent company, subsidiaries, joint ventures, or other companies under a common control that we may have now or in the future, in which case we will require them to honor this Privacy Policy.

3. Personal Data Processed for The Following Purposes

3.1 Advertising
We may partner with third-party advertising networks to either display advertising on POWER GUIDANCE Sites and Apps or to manage our advertising on other websites. We may and/or our advertising network partners may use cookies and web beacons to collect personal information about your activities on our Sites and other websites to provide you with targeted advertising based on your interests. 

3.2 Analytic
Analytics are collected directly by Google Analytics, WordPress Stats, Facebook Ads conversion tracking (Facebook pixel), and Google Analytics with anonymized IP.
We also analyze your Cookies, usage data, and device information from Facebook, Pinterest, YouTube, and TikTok (specified in the privacy policy of the service)for customers' statistics and interest reports, so that we can provide you with a better service.

3.3 Content commenting
POWER GUIDANCE collects your comments and communication with our service via Facebook and our sites so that we can have a better understanding of customers' reviews and try our best to solve your problem in using our products.

3.4 Content performance and features testing (A/B testing)
We may create an A/B testing page for our products to know which landing page is more suitable for your reading habit by Google Optimize. You may obtain your personal data through cookies and usage data.
Displaying content from external platforms
For a better display, we may use the Google Fonts, Video Vimeo, and YouTube video widgets to collect your usage data, tracker, cookies, and various types of Data as specified in the privacy policy of the service

3.5 Handling payments
In order to maintain your payment security, we will confirm your personal data of various types of Data as specified in the privacy policy of the service by your mode of payment. For example, PayPal and Amazon Payments.

3.6 Push notification
We may send you messages or emails if you subscribe to our products. Then we will collect your personal data: your address; country; date of birth; email address; name; gender; phone number; username.

3.7 Registration and authentication
To facilitate your log-in, we provide direct registration by Facebook Authentication, Google Authentication, PayPal, Single Sign-On, Instagram Authentication, Pinterest OAuth, YouTube OAuth, and Amazon OAuth. And it’s going to visit various types of Personal Data as specified in the privacy policy of the service.

3.8 Re-marketing and behavioral targeting
We may do re-marketing by social advertisement, Facebook Re-marketing, and TikTok Re-marketing. It will collect your device information and email address,
The behavioral targeting will collect your shopping history, Tracker, and Usage Data.

4. Mode and place of processing the Data

4.1 Data retention
We may retain an archived copy of your personal information as required by law or for legitimate business purposes. We will retain personal information for as long as needed to provide you the Services, subject to this Privacy Policy. POWER GUIDANCE may retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

4.2 Retention time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period.
4.3 Cookies
POWER GUIDANCE and Apps collect certain information through the use of “cookies,” which are small text files that are saved by your browser or device when you access our site and Apps. We (and our third-party analytic providers, such as Google Analytics) may use both session cookies and persistent cookies to identify that you have logged into POWER GUIDANCE and Apps and to tell us how and when you interact with our site and Apps. We may use cookies to store your preferences and other information on your computer in order to save you time by eliminating the need to enter the same information repeatedly. We may also use cookies to monitor aggregate usage and web traffic routing on our Sites and Apps and to customize and improve and Apps. If you sign up for our text messaging program, cookies may be used to personalize your experience (e.g., send you personalized text messages such as shopping cart reminders).

4.5 Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

4.6 Place
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own.

4.7 Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
4.8 If any such transfer takes place, Users can find out more by inquiring with the Owner using the information provided in the contact section.

5. The Right of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:
Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used, and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract of which the User is part, or on pre-contractual obligations thereof.
Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

6. Definitions

Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Usage Data
Information collected automatically through this Website (or third-party services employed in this Website), can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency, or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.
This Website (or this Application)
The means by which the Personal Data of the User is collected and processed.
The service provided by this Website is described in relative terms (if available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker indicates any technology- e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

7. Legal Basis of Processing

The Owner may process Personal Data relating to Users if one of the following applies:
Users have given their consent for one or more specific purposes. Note: Under some legislations, the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
processing is necessary for compliance with a legal obligation to which the Owner is subject;
processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation). This privacy policy relates solely to this Website, if not stated otherwise within this document.

8. Contact Information

Owner and Data Controller
Contact us at: